An added challenge in establishing questionnaires is exactly what is known as a€?social desirability prejudice.a€?

An added challenge in establishing questionnaires is exactly what is known as a€?social desirability prejudice.a€? People have an all-natural habit of desire to be approved and appreciated, and also this often leads men and women to give inaccurate answers to questions that manage delicate subject areas. Studies show that participants understate alcoholic drinks and medicine usage, income tax evasion and …